Discover the history of KünzlerBachmann AG

The branch office at Theaterstrasse 17, Winterthur, moves to a new location at Haldenstrasse 16a, Wangen-Brüttisellen

After almost 50 years at KünzlerBachmann, Max Künzler resigns as chairman of the supervisory board in all companies. He remains the major shareholder. The supervisory boards in the individual companies are reorganized.

Kömedia AG merges with KünzlerBachmann Verlag AG. KünzlerBachmann Directmarketing SIG AG merges with KünzlerBachmann Directmarketing AG.

Purchase of new envelope inserting system CMC400 with camera and barcode reader to match personalized products with logs.

In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.

KünzlerBachmann Verlag AG: New launch of spickshop.ch with products for children and families.

KünzlerBachmann Directmarketing AG takes over the direct marketing company Schober Information Group (Schweiz) AG and mail profiler Liberec CZ. KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.

Launch of the new continuous feed color printer in mail production. Launch of new MiniSPICK with a circulation of more than 30‘000.

Founding of the maxkünzler.stiftung to support charitable works. KünzlerBachmann AG (holding company) continues operations with headquarters in St. Gallen.

Launch of single-sheet printer and new data analysis tool

Centenary: 100th anniversary of KünzlerBachmann. 100 years of media and marketing. First edition of the magazine for fathers BIG SPICK, later renamed FamilienSPICK

Personalized color laser digital printing expanded with new Xerox X 1000 in KünzlerBachmann Directmarketing AG. Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK in KünzlerBachmann Verlag AG.

Launch of the business address file CH-Business, which covers all of Switzerland.

KünzlerBachmann Medien AG is sold, including subsidiary, and merged with Kömedia AG in St. Gallen. Regor AG merges with MediaMail AG in Wallisellen.

First edition of international trade fair calendar SwissFairs in KünzlerBachmann Verlag.

ISO certification 9001 and Good Privacy data protection quality label for direct marketing business.

The letter shop business Regor AG in Rorbas is taken over as a subsidiary of KünzlerBachmann Directmarketing AG.

KünzlerBachmann Verlag AG purchases the youth magazine SPICK from Tamedia AG.

Start of cooperation with Microm, Mikromarketing-System and Consult AG in Neuss near Düsseldorf. Launch of the Sinus-Milieus tool in direct marketing business.

KünzlerBachmann Direct AG is restructured and renamed KünzlerBachmann Verlag AG. This business looks after in-house publishing products, family advice-givers and magazines, event marketing media, publisher and reader marketing with subscription service.

KünzlerBachmann Rechenzentrum AG is renamed KünzlerBachmann Directmarketing AG. Publishing house and direct marketing operations move to new site at Zürcherstrasse 601 in the west of St. Gallen.

Launch of new family magazine Kidy swissfamily by in-house publisher

In an organizational restructuring, parent company KünzlerBachmann AG becomes the holding company for the following: KünzlerBachmann Medien AG (firm that looks after trade media and yearbooks) Name change of the former M&T Verlag as legal basis KünzlerBachmann Direct AG (operations for address publisher, later Verlag AG) KünzlerBachmann Rechenzentrum AG (IT, addresses, mail production) Launch of the family portal swissfamily.ch.

Co-founder of the Swiss marketing trade fair X98, now SuisseEmex.

Purchase of the trade fair and event magazine Expodata in partnership with today’s Somedia AG in Chur.

Marketing of new trade journals/specialist magazines: Krankenpflege, from Swiss Nursing Association (SBK); Die Alpen, magazine of the Swiss Alpine Club; Schweizerische Technische Zeitschrift STZ, Swiss Engineering

Launch of the arts magazine Musik&Theater. From 1982 in cooperation and partnership with Gasser AG, now Südostschweiz Print und Medien AG. Founding of the M&T Verlag (publishing house) with headquarters in St. Gallen.

Spin-off of direct marketing business in the newly founded Künzler-Bachmann Rechenzentrum AG. The publishing business remains under the management of Max Künzler in the parent company KünzlerBachmann AG.

New trade journals under lease. The publication Verkauf & Marketing, today known as the leading trade journal Marketing & Kommunikation, and takeover of the polytechnic magazine Industrie et Technique, today known as Swiss Engineering.

Launch of new advice magazine for parents Werdendes Leben / Attendre un enfant

Purchase of the new “Transita” business premises at Geltenwilenstrasse 8a in St. Gallen. Max Künzler, Werner Künzler’s second son, gradually takes over the management of the publishing businesses.

The founder Eugen Künzler passes away shortly after the death of his wife Elise Künzler-Bachmann.

Development of a computerized address management system used in the production of mailings. Pioneering achievement from Kurt and H.P. Künzler, Werner Künzler’s first-born son.

Künzler-Bachmann & Co. converted to new corporation Künzler-Bachmann AG.

First targeted direct marketing campaigns—from addressing and mail production to postal services—carried out for brand product companies.

The sole proprietorship E. Künzler-Bachmann becomes the collective proprietorship Künzler-Bachmann & Co. Sons Werner and Kurt Künzler become joint partners

The first national family address file is set up and professional marketing begins. Kurt Künzler, the second-born son, takes over   administrative management from founder Elise Künzler (born Bachmann).

Takeover of the publishing and advertising leasing agreement for the customer magazine Schweizer Hausapotheke and founding of the counterpart La pharmacie chez soi. Werner Künzler, the founders’ first-born son, takes on the new publishing tasks.

Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind

Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.